This plugin sets the display name of a build to something other than #1, #2, #3, ... so that you can use an identifier that makes more sense in your context. When you install this plugin, your job configuration page gets additional setting that lets you specify a build name for each new build.
You'll normally use some tokens that evaluates dynamically to some interesting values, such as the unique sequential number, Subversion revision ID, git branch name, formatted build timestamp, etc. The token expansion mechanism is provided by the Token Macro Plugin and therefore extensible. You can click the help button on the right to see the tokens available in your Jenkins.
Also note that the build name can be manually modified any time through the UI. People interested in this plugin may be also interested in the Description Setter Plugin, which does similiar things for build description and instead of the name.
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